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La Crosse Loggers Case Study



The La Crosse Loggers are a collegiate summer baseball team based in La Crosse, Wisconsin. They are members of the Northwoods League, a collegiate summer baseball league consisting of teams from the Midwestern United States and Canada. The Loggers were founded in 2003 and play their home games at Copeland Park. The Loggers have made the Northwoods League playoffs in several seasons and have won the Northwoods League Championship twice, in 2006 and 2009. The team is made up of college players who come from all over the country to play for the Loggers during the summer months, providing fans with an opportunity to see high-level baseball and cheer on their hometown team.

Loggers - Season Hype TV Spot


Elevate Media Group is a full-service media agency that specializes in providing a wide range of marketing and advertising services to businesses of all sizes. The company has a team of experienced professionals who are skilled in creating and executing comprehensive marketing campaigns that help businesses reach their target audience and achieve their marketing goals. In this case study, we will explore some of the services that Elevate Media Group has provided to its clients and the results that they were able to achieve through these services.



Cinematic Video


  • Adobe After Effects


  • Game Day Photography


  • Adobe Premiere


  • B-Roll Videography 

  • Photography


  • Scripting



Elevate Media Group was hired by the La Crosse Loggers baseball club to produce a series of promotional videos that focused on the memories that fans and the community make at Loggers games. The team at Elevate Media Group wanted to tap into the emotional connection that many fans have with the Loggers and showcase the special moments that are created at their games.

La Crosse Loggers - Making Memories TV Spot

Videos that target memories and emotion can be effective in driving results because they appeal to viewers on a deeper, more emotional level. By tapping into people's memories and emotions, these types of videos can create a strong connection with the audience and leave a lasting impression.

One reason why memories and emotions can be so powerful in driving results is that they are closely tied to people's values and beliefs. When a video speaks to these values and beliefs, it can create a sense of alignment with the viewer and make them more likely to take action.

In addition, memories and emotions are often more memorable than more straightforward, factual information. When a video is able to tap into people's emotions and create a strong emotional response, it can make a more lasting impact on the viewer and be more effective in driving results.

Overall, using memories and emotions in promotional videos can be an effective way to engage viewers, create a strong connection with the audience, and drive results for a business or organization.

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