Updated: May 30
Social media has become an integral part of many people's lives. It can be a great way to stay connected with friends and family, but there are some pitfalls to avoid. Here are 4 common social media pitfalls to avoid:
TABLE OF CONTENTS:
Tailor Social Posts To Your Audience
Ensure Brand Consistency
Maintain Sales Signals
Post To Social Media With Strategy
Thanks to the effects of social media, consumer interaction, behavior, and shopping habits have all changed the way they operate. It also happens to be why so many businesses now have to spend time branding themselves online on platforms like Instagram, Facebook, Pinterest, and even TikTok. However, creating a sense of successful social media branding needs more intention than simply posting once in a while.
If you’re curious as to how you can get ahead with your business social media strategy, we’ve got you covered. Here at Elevate Media Group, we are masters at all things social media. Google Ads, Facebook sponsored postings, Instagram campaigns, you name it. So, if you’re planning a social media campaign and need some tips on what and what not to do, keep reading!
So, why can it be so difficult for a social media campaign to gain traction? Well, too many marketers get ahead of themselves without thinking about potential obstacles. As a result, they produce tons of dull material rather than fun, buzzworthy, and targeted stuff.
1. TAILOR SOCIAL POSTS TO YOUR AUDIENCE
What we mean by this is that you should always keep your end-user in mind while working to grow your social media presence. To be more specific, you should tailor your content to targeted audiences. If you know exactly who you’re attempting to reach out to, you’ll have a better chance of connecting with them.
It is quite possible that you find yourself running multiple digital marketing campaigns at the same time, and that’s okay. If having multiple campaigns running at once means you are able to reach more sectors of your target audience, then do it! The more reach you can achieve, the better.
2. ENSURE BRAND CONSISTENCY
As we all should know, consistency in branding is vital at all times. But it’s especially important in social media marketing. When you’re attempting to get your message in front of customers, you want the initial impression to reflect what users expect from the rest of their interactions with your company. If you don’t and users are getting inconsistent interactions, you may wind up with a confused and uninterested audience.
Stick to brand rules and a steady theme to ensure consistency in your social media marketing. Users should be able to recognize your brand and the campaign content across several platforms. You should be using techniques and features such as typefaces, color schemes, overlays, textures, and visuals for each social media platform. But don’t worry, our designers here at EMG can help you create this consistent appearance for your campaign materials in no time.
3. MAINTAIN SALES SIGNALS
According to a Stackla study, 51 percent of customers believe businesses lack authenticity in their social posts, despite the fact that 92 percent of businesses believe their content is relevant and authentic₁. A sales tone is required in some marketing brochures. Social media posts, on the other hand, should not be obnoxious. Instead, they should be used to cultivate relationships, educate your audience, and establish brand trust. Elevate’s personal social media rule of thumb is the 80/20 rule. Meaning we aim for 80% of our posts to be more fun and informative, while 20% are more directly pushing sales.
4. POST TO SOCIAL MEDIA WITH STRATEGY
If you struggle with maintaining a regular posting schedule, a social media calendar might help you stick to consistent posting. But don’t let it be your most valuable asset, though, if you don’t have a motivating reason to be posting in the first place.
You should also ensure your digital marketing initiatives are as user-friendly as possible for your target demographic. For example, you want posts to maintain your brand/campaign theme so your audience is able to easily determine who is posting and what they’re posting about. Again, depending on your demographic and objective, your tailored social media marketing ideas will seem different. To create and strategize your game plan, use a content calendar to get a better, more well-rounded preview of the campaign.