Updated: May 30
If you're not using video as part of your content strategy, you're missing out. Here are 7 reasons you should be using video to reach your audience.
Google Loves Video Content
Video Marketing Provides Great ROI
Video Builds Trust
Video Marketing Increases Sales
Video Appeals to Mobile Users
Video Marketing Assists in Explaining New Ideas
Video Content Engages Even the Laziest Buyers
Without a doubt, video marketing is one of the best tools you can have in your business promotion toolbox. You might be reading this thinking isn’t any promotion is better than nothing at all? Perhaps you have your doubts about its return on investment? Is it even worth considering? Can I find a cheaper method to market my business? All of these questions and concerns are valid, but only if you pair them with the correct situation. Think about whether you have the assets and funds needed to create video marketing content worth sharing. If the answer is “yes”, this article will point you in the right direction to make smart marketing decisions. If you answer “not yet” then simply take this as a road map for how to plan. Then when you are ready, you’re ahead of the curve.
Elevate Media Group is a video production company that specializes in creating high quality, engaging videos for businesses. We have a team of experienced professionals who are passionate about video and who will work with you to create a video that meets your specific needs and objectives. Whether you need a video for your website, for social media, or for advertising, we can help. Take a look at our work and see if we're right for your business.
So, should you be utilizing video marketing? The short answer is obvious: yes, it really is worth it. Not only because other brands are doing it. But because video is simply one of the most reliable and lucrative digital marketing tools available. Let’s look at 7 reasons why you should be using video marketing right now.
“Google loves video content…You’re 53 times more likely to appear on the first page of Google.”
1. GOOGLE LOVES VIDEO CONTENT
First and foremost, Google loves video content. Google loves video content so much that according to Moovly: You’re 53 times more likely to appear on the first page of Google when you have just one embedded video on your website! Videos allow you to increase the amount of time spent by visitors to your site. As a result, longer visits build confidence which tells search engines that your site has quality content, encouraging them to rank your page higher. Since Google owns YouTube, there has also been a significant increase in the number of videos that affect your search engine rank.
Yet, having a video on your website is only half of it. You need to make sure your video is optimized for SEO on Youtube. This means you or an agency (such as Elevate Media Group) should write interesting and catchy titles and descriptions, research and apply keywords, as well as apply subtitles, create closed captions, and finally enter proper tags. One of our biggest tips is to simply add a link in the description of the video that connects back to your website. This step is often overlooked, but it gives potential consumers the opportunity to take the next step.
2. VIDEO MARKETING PROVIDES GREAT ROI
According to Wyzowl, 83% of companies say that video provides their business with a positive ROI (Return On Investment). Even though video production is traditionally considered to be not the easiest or cheapest task to do well, it pays off more often than not. In addition, a video has high replay value and is able to be shared easily across many widely accessible platforms such as Facebook, YouTube, Instagram, and Vimeo. But don’t start thinking that a good video is out of your reach! Elevate Media Group has produced quality videos for clients big and small. We have produced videos for dentists, schools, power suppliers, the military, restaurants, and more. Your budget should not be your primary obstacle to getting started with video.
Worried? Don’t be. The good news is that your videos don’t have to be perfect. Of course we will aways shoot for them to be the very best, as it is in our nature… but the truth is that it all boils down to the content! That said, recent research suggests that users are mostly put off by videos that do not demonstrate or explain the business’s product or service clearly. Up for the challenge? Try it yourself or with an agency like ours to help tell your story.
3. VIDEO BUILDS TRUST
A simple truth in business is that trust with a brand is the foundation of sales. The idea behind “video marketing” is to build trust and long-term relationships. Video provides an opportunity to stop being a vacuum salesperson and simply let the video sell its self. Let your properly implemented SEO and promotional tactics work its magic, and watch your compelling video lead potential customers to your business. Good content will last, great content will be advocated for, effective content will convert sales.
“Drug companies don’t spend billions of dollars a year on video content because it’s ineffective, the contrary.”
Unlike many forms of marketing, video engages a number of human senses at once and in doing so can be harnessed to drive sales. A compelling video is likely to, in some degree, activate our emotions and make the viewer more open to being sold to. No one likes to be told “I’m a salesperson, and I’m here to sell this to you” as people like to feel in control. Because of this, well-crafted videos can do both, sell the product or service, and not demand the viewer to relinquish their control. Drug manufacturers are masters at this in their video marketing. Their drug might have fifty horrible side effects but all we see is a grandpa playing with his granddaughter. Drug companies don’t spend billions of dollars a year on video content because it’s ineffective!
Promotional videos are a prime way to foster trust with current and potential customers. Some consumers remain skeptical about buying products and services because they fear they might be cheated in some form or fashion. Maybe the product is poorly made or is simply not what was advertised. Well-crafted marketing videos, on the other hand, will present your products in a conversational and informative way, removing fear from potential customers. This creates trust through transparency, which is why 57% of consumers say that videos give them more confidence to purchase products/services online.
4. VIDEO MARKETING INCREASES SALES
Not be a broken record here, but videos, when done correctly, can make a lot of money for your business. For example, the simple addition of a product or explainer video on a landing page of your website can increase conversions by up to 80%! Whether you DIY or enlist one of Elevate Media Group’s talented marketers to assist you, there are many reasons to get video on your website ASAP.
Videos can also lead to direct sales. Studies have shown that upwards of 74% of viewers who watched an explainer video of a product subsequently bought it. So if you’re thinking about it, now would is the very best time to start making exciting product videos!
5. VIDEO APPEALS TO MOBILE USERS
The general trend is moving drastically towards mobile. With upwards of 90% of mobile phone users watching video content on their devices, views have increased by over 233%. Youtube reported that video viewership rises over 100% each year. This marks a rapid upward trend for video and highlights key reasons your business should be leveraging video in your promotional strategy.
Research done by Google notes that mobile users are 1.4 times more likely than desktop viewers to feel a connection to a brand that shows video content on their mobile devices. This can provide your business with a unique opportunity to format content geared toward the mobile user. This can be as simple as recording and editing content vertically to maximize screen space.
6. VIDEO MARKETING ASSISTS IN EXPLAINING NEW IDEAS
Are you getting ready to launch a new product or service? Produce a video to show your audience how it works. Surveys show an almost unanimous 98% of online users saying they’ve sat down to watch an explanation video to learn about a particular product or service. With numbers that high, it’s not hard to see why 45% of businesses who use video advertising also said they had placed an explanation video on their home page. And if that is not convincing enough, out of those businesses, 83% said their homepage video explainer was effective at garnering sales.
Maybe you have a difficult concept, service, or product that needs explaining? Animated videos can bring ideas to life in easy-to-digest video segments. Don’t have someone who can be in an interview? Animation may be your answer. Many major companies like Facebook and PayPal are falling back to animation to explain complex and vital steps to their business model or service functions. Animated videos are the perfect blend of fun, wistfulness, and practicality. And they’re working.
7. VIDEO CONTENT ENGAGES EVEN THE LAZIEST BUYERS
Let’s be real and a little bit reflective here for a second. We can all be a bit lazy. Don’t get us wrong, calling a potential client lazy can be a ‘quick close the door on your face’ type introduction. But hear us out. Video is a fantastic learning tool, but it is also effortless to consume. Who has the time to read that 10000-word article about a new product? If you do, please let us know how you manage. That said, the modern customer is looking to see your product or service in action! They want to be sold on the items worth, and be convinced why they need yours over others.