About River City Lawnscape
River City Lawnscape, Inc. is a family-owned business that has been operating since its founding in 1983. With a strong commitment to excellence, it specializes in creating and maintaining breathtaking landscapes. Over the years, River City Lawnscape has played a pivotal role in transforming the River City landscape through its exceptional services. With its extensive experience and dedication to providing growth opportunities, River City Lawnscape continues leading the way in landscaping. They have two locations about a half hour from each other and their goal is to get more business in both cities. The main location has a garden center filled with flowers and plants, so other than just providing lawn services, they also sell plants during the spring/summer.
Objective
River City Lawnscape aimed to strengthen its social media presence by incorporating high-quality pictures and graphics. The company wanted to market its family-orientated values across a broad location. River City Lawnscape recognized the need for training videos. It also required general graphic design assistance to improve its marketing materials.
Our Roles
Social Media
Photography
Graphic Design
Google Ads
Video
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Social Media
Elevate recognized that a successful social media strategy requires consistency and variety. With this in mind, the agency devised a comprehensive posting plan for River City Lawnscape's Facebook page. They created a mix of regular posts and engaging stories to provide a well-rounded and engaging social media experience for the company's audience.
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We used the pictures our photographers took on-site, and let Elevate's graphic design team take the reins. Transforming the images into visually striking posts that would captivate audiences on social media. Using our creative skills, we carefully curated the content, ensuring that each post conveyed the essence of River City Lawnscape's services and expertise. From eye-catching infographics to before-and-after photo comparisons, Elevate's designs struck the perfect balance between informative and visually appealing.
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Regular posts showcased the company's completed projects, highlighting the transformation from ordinary spaces to extraordinary landscapes. Detailed descriptions accompanied the visuals, giving viewers insights into the process, materials used, and the dedication of River City Lawnscape's team. Elevate's designs ensured that each post stood out in the crowded social media landscape, attracting attention and generating interest.
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In addition to regular posts, Elevate leveraged the power of Facebook Stories to offer a behind-the-scenes glimpse into River City Lawnscape's daily operations. Stories allowed the agency to showcase the team's expertise, work ethics, and attention to detail in a more candid and authentic manner. The ephemeral nature of Stories created a sense of exclusivity, encouraging viewers to engage with the content and stay tuned for updates.
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Facebook & Instagram
Facebook & Instagram Stories
Photography
Elevate's team of skilled photographers went on on-site visits to capture pictures of River City Lawnscape's work in action. They visited various client locations where the company's crews were hard at work, capturing the transformation of ordinary lawns into stunning outdoor spaces.
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In addition to showcasing the crew's work on client properties, Elevate's photographers also visited River City Lawnscape's garden center, capturing the vibrant array of plants, trees, and landscaping materials available. Through these visually compelling images, they effectively conveyed the depth and breadth of River City Lawnscape's offerings, showcasing the company's commitment to providing top-notch products and services to its customers.
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Elevate also conducted professional headshot sessions with the River City Lawnscape team. These headshots captured the unique personalities and professionalism of each team member, adding a personal touch to the company's website and other marketing materials. By featuring the team's headshots on the website, Elevate helped create a sense of trust and familiarity for visitors, enabling them to connect with the faces behind the exceptional landscaping services.
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The photographs taken by Elevate's talented photographers served multiple purposes. They not only showcased River City Lawnscape's work and capabilities but also brought the company's website and other marketing collateral to life. The captivating visuals resonated with potential customers, conveying a sense of professionalism, attention to detail, and the high standards upheld by River City Lawnscape.
Graphic Design
Elevate designed on-brand social media posts and marketing material for River City Lawnscape. River City Lawnscape has all of its workers complete a training program that has an exam at the end. Elevate was tasked with making the content in the training program visually appealing and on brand. This required graphic design skills and editing to create handouts and an exam that look clean and professional.
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Elevate also created a brochure and fridge magnet for RCL to hand out to their prospective and current clients.
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Working closely with River City Lawnscape, Elevate ensured that the design elements reflected the company's branding guidelines and conveyed a sense of professionalism and expertise. By incorporating the company's colors, logo, and visual identity, Elevate seamlessly integrated the training materials into the overall brand image of River City Lawnscape.
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Video
The training program mentioned above also required Elevate to create an on brand training slideshow presentation and add voice-over to each slide.
River City Lawnscape gave Elevate the information they wanted in the course. We then took those bullets of information and created slide presentations and handout worksheets. We used our graphic design skills to make the material visually appealing and easy to follow. It's also important to mention these slides also had to be done in Spanish.
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From there an RCL representative stepped by the Elevate studio so we could record her voiceover of the slides. We were then able to edit the audio and create a video that will be used to teach future trainees.
Google Ads
Since River City Lawnscape had the two locations that they focused on it was important to dial in on the specifics of where the ads would show. Elevate was able to target each individual city to increase their placement in Google Search Results.
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Elevate creates Google Ad reports to present to our clients monthly to keep them up to date with their coampagins. This allows us and River City Lawnscape to see at a glance what is working and what changes need to be made to the ads. From this evaluation process, our Google Ads with River City Lwanscape have been overwhelmingly positive.
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Conclusion
By implementing these solutions, River City Lawnscape achieved the following results:
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Increased Social Media Engagement: The company experienced a significant boost in social media engagement, including likes, comments, shares, and direct inquiries. The enhanced presence and engaging content contributed to increased brand visibility and interactions with the target audience.
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Enhanced Targeted Advertising: Targeted advertising campaigns enabled River City Lawnscape to reach and engage with specific audiences in each location. This resulted in increased website traffic, inquiries, and conversions, optimizing the company's marketing efforts and generating leads from the targeted areas.​
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Professional Graphic Design: The assistance of graphic design professionals resulted in visually appealing marketing materials that accurately represented the company's brand identity and services. The refined designs elevated the company's marketing efforts, capturing the attention of potential customers and enhancing brand perception.
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In conclusion, through the implementation of strategic solutions, River City Lawnscape successfully addressed the challenges of enhancing its social media presence, website, targeted advertising, and graphic design needs. These efforts resulted in increased brand visibility, improved engagement, and enhanced customer experiences, ultimately contributing to the company's growth and success in the landscaping industry.