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SOCIAL MEDIA GRAPHICS
Social media is one of the most powerful tools that businesses have at their disposal. It allows you to connect with customers, promote your brand, and drive sales. But in order to really take advantage of all that social media has to offer, you need to have stunning visuals that grab attention and make people want to learn more about your business.
SOCIAL MEDIA GRAPHICS
Graphic design for social media profiles gives your organization some consistency, increases brand awareness, and establishes connections with your target market. When you share content on social media that speaks to your target audience, accompanying it with graphics that are customer-focused and appealing can be very effective. Learn how to get the best graphic design for social media with Elevate Media Group!
SOCIAL MEDIA ADVERTISING
Do you feel like you’re posting great content to your business profiles but it just isn’t performing as well as it should be? Are you thinking of trying your hand at a digital campaign but don’t know where to start? Or maybe you’re just curious about social media advertising in general? Lucky for you, you’re in the right place.
With over 4.2 billion active social media users in 2021, digital advertising is the way to go if you want to share your products and services with a wider market. Yet, online advertising is not as easy as it may sound thanks to the plethora of ad formats there are to choose from. Good thing you ended up here, though. Here at Elevate, we pride ourselves on our in-depth knowledge of the inner workings of digital media. Simply put, we know how to develop and launch a successful media plan and we’re excited to share this knowledge with YOU!
We should start by differentiating between the various types of media advertising. First and foremost, having an effective posting plan in and of itself is social media advertising- you’re advertising your products and services online. We can take it a step further, though, and discuss the various ways you can pay to push your posts to a wider audience (something you should be doing, and something Elevate Social specializes in!).
Let’s start with a boosted post, the simplest way to promote a post. In the simplest terms possible, a boosted post is paying Facebook a set amount of money to put your posted content onto the feeds of more people, therefore expanding your reach. This is a great (and relatively inexpensive) way to get your content onto the screens of a lot of people. On the other hand, we can look at more traditional advertising, where we develop content to be shared solely in ad form. Meaning your content will be shared in an ad, whether that’s with a sponsored post, a story pop-up, a carousel swipe ad, or any other creative way to get your content into the hands of more people. It is important to note that campaigns like these can be trickier to plan, but here at Elevate, we are experts in digital advertising and post boosting.
If you’re simply just wanting more information on launching an ad campaign, or you want some help getting your’s off the ground, let us know! We’re happy to help!
PROFILE DEVELOPMENT & OPTIMIZATION
It is a commonly held belief that simply posting on social media is enough to help your business grow. This, in fact, is false. There are actually many factors that weigh into a brand’s social media success. Outside of having a preplanned and effective social media strategy, and using the right social best practices, one of the biggest things you can do as a business owner is to make sure your profile’s “about” is filled out entirely. This means all of your business info is included and correct (ie. address, hours, contact info, website) and is being updated consistently. Having updated info on your account allows for customers and potential customers to contact you, schedule appointments, or come in and shop in-store.
Remembering to keep this info up to date can be hard, but it’s a critical component to maintaining social media success. Customers need to be able to contact you when needed, and keeping your info up to date will allow that. If you don’t think you can handle the upkeep, or just don’t want to deal with it alone, let us know- we’re happy to help!
SOCIAL RESEARCH & BEST PRACTICES
Simply having a social business account isn’t enough. You might as well not even bother with social media if you are going to only post once every few months! Chances are your audience isn’t even seeing your content enough for it to be memorable and meaningful. We’re just giving you some tough love here- but for real, posting without cause isn’t going to do you any good. It takes research, practice, and the right tools to come up with an effective social strategy.
Ever heard of the rule of thirds? What about a social media audit? Who is your target demographic? Are you using the right social platforms for your brand? These are just a few of the critical points to be aware of when developing a digital media plan. The right strategy will follow a standard set of digital media best practices, and lucky for you, here at Elevate we are all about the data. We work with clients to determine what’s not working in their current social plan and replace them with more effective long-term solutions.
Moral of the story: if you are only posting on social media when it’s convenient, it’s not enough. When you’re ready to step up your media game and make it worthwhile- reach out and we’ll get started!
With the right social media practices, brands have the ability to entertain us, move us to tears, or leave us grasping at our seats in suspense. Our team of skilled writers and designers convert events into episodes, experiences into stories, and journeys into must-read (or watch) materials in our in-house content studio. And the best part? We’re here to help you do the same with your brand.
You might be thinking “I post on my personal profiles all the time, it’s not that hard.” And that’s okay, you’re right- posting on your personal accounts shouldn’t be hard! But what you’re missing is the sheer amount of strategy that goes into maintaining a successful business social page. It takes intense organization practices to produce and post consistent content, hours of research to develop and perfect effective methods and schedules, and careful analytic work to dissect the data to understand how to constantly be improving a social account presence. Simply having a social business account isn’t enough. You might as well not even bother with social media if you are going to only post once every few months! Chances are your audience isn’t even seeing your content enough for it to be memorable and meaningful. We’re just giving you some tough love here- but for real, posting without cause isn’t going to do you any good. It takes research, practice, and the right tools to come up with an effective social strategy. Ever heard of the rule of thirds? What about a social media audit? Who is your target demographic? Are you using the right social platforms for your brand? These are just a few of the critical points to be aware of when developing a digital media plan. The right strategy will follow a standard set of digital media best practices, and lucky for you, here at Elevate we are all about the data. We work with clients to determine what’s not working in their current social plan and replace them with more effective long-term solutions. Moral of the story: if you are only posting on social media when it’s convenient, it’s not enough. When you’re ready to step up your media game and make it worthwhile- reach out and we’ll get started!