The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies aligned with the client's objectives. They will conduct market research to gain insights into the target audience, competitors, and industry trends. The specialist will create and manage digital content such as social media posts, blog articles, videos, and email marketing campaigns and lists, while also managing social media accounts. They will analyze marketing campaign data to measure success and identify areas for improvement, create reports for clients, and provide recommendations based on their analysis. The specialist will stay up-to-date with industry trends and emerging technologies, ensuring that they are using the latest tools and strategies. They will also identify and explore non-traditional digital ventures to expand clients' business opportunities.