Genna has always had a passion for creativity and knew early on that her career needed to include a creative outlet. She is currently pursuing a Bachelor of Business Administration in Marketing at the University of Wisconsin–Madison, along with certificates in Graphic Design and Design Strategy. She also spent a semester studying abroad in Florence, Italy, and will graduate in Winter 2026.

Genna gained hands-on experience in marketing and brand development throughout college during her involvement in The Artisan Collective, a student-run, fair-trade jewelry business. She began as a member of the marketing team before moving into roles as the Operations Chair and eventually Co-Director of the organization. Through this experience, she developed skills in web design, marketing, operations, and team leadership.

Genna also spent a summer as a Sales Intern at Campus Ink, a custom apparel company, before transitioning into a Student Design and Sales Manager role. There, she gained experience managing customer orders, supporting design projects, and prospecting new clients.

In her free time, Genna enjoys spending time with friends, weight training, and traveling. She is a huge foodie and loves trying new restaurants and experimenting with new recipes.