Lexi’s passion for creativity and storytelling has been the driving force behind her education and early career. By combining her backgrounds in dance and digital marketing, she has developed a unique approach to creating engaging content and building meaningful connections between brands and their audiences. She especially enjoys photography, videography, and finding creative ways to turn ideas into measurable growth.

Originally from Madison, Wisconsin, Lexi graduated from Western Michigan University in 2026 with a Bachelor of Fine Arts in Dance and a Bachelor of Business Administration in Digital Marketing and E-Commerce, along with a minor in General Business. She first discovered her interest in marketing while working with her competition dance studio in high school. During college, she continued blending her passions as a Marketing Assistant for the College of Fine Arts and a Social Media Specialist for Western Michigan University’s Dance Department.

In her free time, Lexi enjoys staying active, listening to country music, making crafts, and exercising her creativity. She also loves staying busy, spending time with friends and family, and finding new opportunities to learn, grow, and challenge herself.